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A self-initiated pop-up concept that brings GOAT’s app into a physical room: a walk through Air Jordan I to XIV, with bidding, verification and trade-in built into the space.
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The brief I set myself: make verification, bidding and selling feel physical and fun, not transactional, and tie every touchpoint back to the GOAT app.
The space follows the Air Jordan line from I to XIV, one model at a time. I gave it a retro voice borrowed from 70s and 80s sneaker ads: warm paper tones, condensed headlines and handwritten notes.
GOAT’s clean layout and app tie-ins keep it modern. The entrance sign, timeline wall and wayfinding share one system, so guests always know where they are in the story and what they can do next.
Bid cards sit beside each pair with a QR code that opens live bidding in the app. The Verified by GOAT station puts authentication on an open bench, so guests can watch their pair being checked.
Zone signs guide people to sell or trade in, the photo moment and the lounge. In the warehouse, The Sneaker Lab adds a peek-through wall to guess each model’s year, giant standees and a design-your-own-pair station.
Character art and co-branded logos appear as marked partnership opportunities, showing where licensed work would live once it’s agreed.
Next, I’d test the concept against app check-ins, bids per guest and foot traffic across the three days. This is an unsolicited concept and is not affiliated with or endorsed by GOAT.
